When men enter the world of cosmetic medicine for things like hair restoration and fat reduction, the door is open to discover what else can be done to achieve their desired appearance, or correct what ails them.

One of the attributes coveted by men is a healthy looking, robust chest. Although such a look is oftentimes unattainable by exercise, diet and lifestyle, surgeons have viable solutions right at their scalpel tips.

To an average male unfamiliar with plastic surgery, the first, most obvious and perhaps only solution is that of gynecomastia surgery for eliminating his “man boobs.” In fact, according to the ASPS, 24,123 such breast reduction procedures were performed in 2019.

However, as evidenced by only 664 pectoral implant procedures in 2019, males undergoing breast reduction may be unaware of other solutions that could potentially be more fulfilling, including:

• Combination gynecomastia-pectoral implant makeover
• Pectoral chest augmentation with immediate gratification and lasting results.

In addition to this apparent disconnect between desired chest appearance and knowledge of surgical options, well over a million Google searches focusing on improving the male chest are executed every month. As such, the male market potential for surgical chest enhancement appears to be significant, yet underdeveloped.

This is likely a matter of awareness, or rather a lack thereof. Virtually everyone knows about female breast augmentation, as noted by its 300,000 procedures in 2019. Definitely not so for males.

But by presenting various chest enhancement opportunities on your website, advertising and in-office, you can create the demand. You may even consider advertising the complete package of pectoral etching and implants in one outpatient procedure. Those who are excited by the idea will very likely inquire.

Accordingly, surgeons may be presented with greater opportunities when it comes to the male’s chest. Because once the patient sees that he can receive pectoral implants—with or without pectoral etching—he can imagine a new, more desirable image of himself for which the surgeon is indispensable.

PLEASE NOTE: If you haven’t performed pectoral implant surgery or it’s been a while, Implantech offers cadaver lab workshops taught by experts. Surgeons can also access various implant technique videos and surgical guides on Implantech’s Resources webpage. Surgeon access requires just a quick registration.

Surgeons in the Los Angeles and Central California area can contact me to learn more about the Pectoral implant opportunity.

A friend of mine asked me what’s more popular: silicone gluteal implants or fat grafting? And isn’t it unhealthy to get all that fat injected into your butt? For those of us in the profession, the answer is a no-brainer – fat is more popular. But her second question brings up an interesting point. The general answer is that both, and all surgical procedures, come with some risks.

Then I came across an article by a multi-society task force of plastic surgeons indicating that gluteal fat grafting is the aesthetic procedure with the highest mortality rate.

So should surgeons start using implants instead of fat grafting? Not necessarily, that’s up to the surgeon and their patients. The task force article does provide recommendations for safer gluteal fat grafting.  However, to avoid fat emboli, or if you have patients who are too thin or physically fit to have enough fat for a decent Brazilian Butt Lift, then gluteal implants are a fantastic option.

We’ve all seen the rolling implant on “Botched.” This wasn’t exactly great PR for implants, though it did depict incorrect implant placement.

But fear not, resources are available to assist you in developing great technique for safe and beautiful results. Check out Implantech’s Facial & Body Contouring Implant workshops. The next one is in August 2018. These workshops offer great techniques to safely and successfully provide gluteal implant surgeries.

Or, contact me here to learn more about gluteal, calf, peck, facial and custom implants.