When men enter the world of cosmetic medicine for things like hair restoration and fat reduction, the door is open to discover what else can be done to achieve their desired appearance, or correct what ails them.

One of the attributes coveted by men is a healthy looking, robust chest. Although such a look is oftentimes unattainable by exercise, diet and lifestyle, surgeons have viable solutions right at their scalpel tips.

To an average male unfamiliar with plastic surgery, the first, most obvious and perhaps only solution is that of gynecomastia surgery for eliminating his “man boobs.” In fact, according to the ASPS, 24,123 such breast reduction procedures were performed in 2019.

However, as evidenced by only 664 pectoral implant procedures in 2019, males undergoing breast reduction may be unaware of other solutions that could potentially be more fulfilling, including:

• Combination gynecomastia-pectoral implant makeover
• Pectoral chest augmentation with immediate gratification and lasting results.

In addition to this apparent disconnect between desired chest appearance and knowledge of surgical options, well over a million Google searches focusing on improving the male chest are executed every month. As such, the male market potential for surgical chest enhancement appears to be significant, yet underdeveloped.

This is likely a matter of awareness, or rather a lack thereof. Virtually everyone knows about female breast augmentation, as noted by its 300,000 procedures in 2019. Definitely not so for males.

But by presenting various chest enhancement opportunities on your website, advertising and in-office, you can create the demand. You may even consider advertising the complete package of pectoral etching and implants in one outpatient procedure. Those who are excited by the idea will very likely inquire.

Accordingly, surgeons may be presented with greater opportunities when it comes to the male’s chest. Because once the patient sees that he can receive pectoral implants—with or without pectoral etching—he can imagine a new, more desirable image of himself for which the surgeon is indispensable.

PLEASE NOTE: If you haven’t performed pectoral implant surgery or it’s been a while, Implantech offers cadaver lab workshops taught by experts. Surgeons can also access various implant technique videos and surgical guides on Implantech’s Resources webpage. Surgeon access requires just a quick registration.

Surgeons in the Los Angeles and Central California area can contact me to learn more about the Pectoral implant opportunity.

It’s important to keep patients warm during surgery to prevent complications associated with Hypothermia. Hypothermia is defined as core body temperature less than 36°C (96.8F). Whereas, Normothermia is defined as core body temperature greater than 36°C. Let me explain how a HotDog^® can maintain Normothermia for surgical patients.

First, upon induction of general anesthesia, the body begins to cool, and it will continue cooling without intervention. While the operating room is typically cold, which doesn’t help, general anesthesia is the real culprit of perioperative hypothermia.

Anesthetized patients lose the ability to control their own temperature, which typically results in a significant drop in core temperature in the first 30 minutes after anesthesia is administered. Hypothermia has been linked to increased wound infections, increased blood loss, longer recovery time, and higher mortality rates.

Active patient warming is the worldwide standard of care for surgical patients, especially those undergoing procedures longer than 60 minutes. Active warming is the use of powered blankets and mattresses that generate heat to actively warm the patient. Passive warming, such as standard blankets and reflective space blankets, merely traps the patient’s body heat in. Passive warming is not effective at re-warming a hypothermic patient.

So what does a HotDog® have to do with patient warming?

HotDog® Patient Warming is an air-free, water-free, state-of-the-art perioperative patient warming system. Efficient warming is delivered by a flexible, lightweight conductive polymer fabric inside of HotDog® blankets and mattresses. It’s the only patient warming system that warms the patient from above and below simultaneously, resulting in a uniquely versatile, less expensive, and more effective warming solution.

Also, it’s important to note that the commonly used forced-air warming systems have been linked to increased infections in orthopedic implant surgery. HotDog® is a safer choice because it does not employ forced-air.

Now we know what a HotDog® has to do with patient warming: it provides safe, effective perioperative warming, and maintains normothermia 96.2% of the time.

There are plenty of additional benefits to be enjoyed by surgical teams and administrators. Contact me in the Greater Los Angeles to Central California area, or visit www.HotDogWarming.com to learn more.